Does Guac Cost Extra in the Metaverse?

Chipotle and Roblox are partnering up to bring you virtual guac for your virtual booritos. Could a partnership get any tastier than this?

Chipotle recently announced that they’ll be hosting their annual Halloween “Boorito” through the Roblox gaming platform. The first 30,000 attendees to visit the digital restaurant each day will receive a coupon for one free entree redeemable at any Chipotle IRL. We love gaming and we love burritos. Could a partnership get any tastier than this?

Not yet subscribed to the PL;DR? Sign up for your weekly dose of hot takes on tech, partnerships, and global news.

Join The 1700+ Leaders Transforming Partnerships

As a member of Partnership Leaders you will:
  • Build and learn with the top partner people at the best companies around the world.
  • Increase your impact and accelerate your career with proven resources, tools, and best practices.
  • Grow a network of peers, partners, and advisors with common objectives.

Apply for a membership here!

Login error!