01
Partnerships has gone mainstream
94% of top technology companies have Partnerships teams.
Gain cutting edge insights into where the industry is moving and how to elevate your organization.
01
94% of top technology companies have Partnerships teams.
02
74% of companies have a Partnership Program, most of them are indistinguishable from another.
03
The top platforms and SIs are prioritizing AI partnerships, making it even harder to stand out in the crowd.
04
Top companies have moved from annual program updates to real-time improvements, making it even harder to compete.
EVOLVE
Programs that invest in expertise and structure keep earning mindshare as ecosystems mature.
STATUS QUO
Programs that stand still watch strategic partners quietly redirect focus to competitors who evolved first.
A tried and tested expert team that stands up and runs world-leading partner programs.
The deepest connections to your target partners, competitors, and the broader network of industry experts.
Industry-standard research and frameworks for your team and your AI agents.
“Partner recognition should strengthen an ecosystem, not just celebrate it. Partnership Leaders helped us turn our awards program into a strategic tool for engaging and recognizing the partners driving our business forward.”
Amy Kodl
Senior Vice President, Worldwide Partners and Alliances, Snowflake
“The best partner programs are built around what partners actually value. Partnership Leaders brought the expertise and execution needed to turn our Partner Growth Accelerator program into a stronger experience for our ecosystem.”
Angie O’Dowd
Global VP, Partner Ecosystem, HubSpot
“Partnership Leaders brings a perspective on partnerships that is difficult to get from inside one organization. Their insight into what partnership leaders are thinking and prioritizing helps us shape more relevant conversations across the industry. If you want to know what a partner leader thinks, ask one. If you want to know what a hundred partner leaders think, ask Partnership Leaders.”
Andrew Kisslo
Sr. Vice President, Global Partner Strategy and Programs, Salesforce
“Traditional research tells us what happened. Partnership Leaders gives us perspective on what partnership leaders are doing next. That intelligence is critical in a market moving this quickly.”
Frank Hanzlik
Vice President and General Manager, Partner Development, Avalara
“In an era of relentless ecosystem shift, agility is our greatest currency. Partnership Leaders has provided the strategic foresight and speed we need to make smarter choices and drive continuous momentum.”
Maisa Fernandez
Sr. Director, Global Partner Marketing, Palo Alto Networks
73% plan to grow headcount
The industry’s annual benchmark on comp, structure, and program maturity.
Request the report
4x co-sell efficiency, top quartile
Benchmarking data on how top programs structure ecosystem motions.
Request the report
61% already piloting AI tools
How AI is reshaping partner enablement, forecasting, and co-sell.
Request the reportJoin the community 2,000+ partnership professionals, 400+ events, 300+ resources.
