Let’s add fuel to your Partner Strategy

Senior guidance, proprietary research, and a network of operators working alongside your team.

Trusted by partnership teams at
AWS logoStripe logoMicrosoft logoSAP logoOpenAI logoEY logoSalesforce logoShopify logoHubSpot logoAvalara logoBCG logoSnowflake logoAWS logoStripe logoMicrosoft logoSAP logoOpenAI logoEY logoSalesforce logoShopify logoHubSpot logoAvalara logoBCG logoSnowflake logo

What’s included?

Access to our team

Unlimited access to experts doing the research and working with the top tech and SI companies in the world.

  • Senior guidance across all 4 practice areas
  • Unlimited analyst requests, data & calls

Access to our data

We research the top technology platforms and collect data through surveys and community conversations year round.

  • Senior guidance across all 4 practice areas
  • Access to Industry-standard research and frameworks

Access to the industry

Reach the largest and highest-quality audience of partner professionals in the world.

  • Community seats for 5 ICs & managers
  • Access to expert network for insights and hiring
  • 2 VIP or General Access Catalyst tickets

How it works

Kickoff working session

We map your current partner strategy, data, and priorities together.

Strategy mapping

We translate the working session into a plan across your practice areas.

Ongoing cadence

Standing calls, unlimited requests, and deliverables as work progresses.

Quarterly reviews

We reassess against real data and adjust the plan for the next quarter.

Our Leadership Team

Asher Mathew

Asher Mathew

CEO - Executive Strategy & Vision

LinkedIn →

Asher works with executives to define the role partnerships should play in their company’s strategy and growth. As CEO and Co-Founder of Partnership Leaders, he works with leadership teams on ecosystem strategy, organizational priorities, and the future of the partnership function. His 20+ year career spans partnerships, sales, marketing, and go-to-market leadership, including roles at Demandbase, LeanData, and Avalara.

Tai Rattigan

Tai Rattigan

COO - Partner Strategy & Organizational Design

LinkedIn →

Tai helps companies define their partner strategy and build the organization required to execute it. He has built and scaled partnership organizations at Deel, Amplitude, and Optimizely, with additional experience at American Express. As Co-Founder of Partnership Leaders, he develops the research and frameworks companies use to make better decisions about their partner organizations.

Chris Samila

Chris Samila

CPO - AI-Native Partnerships

LinkedIn →

Chris helps AI-native companies build and scale partnerships across technology, cloud, services, and other strategic partners. He has built partner organizations across multiple generations of technology, from SolarCity and Tesla to Optimizely, FullStory, and Crossbeam. Today, he leads Partnership Leaders’ AI-native advisory practice and the Catalyst event series globally.

Darren Bibby

Darren Bibby

Principal Analyst - Partner Research & Industry Insights

LinkedIn →

Darren helps partnership leaders understand where the industry is going and what it means for their business. He spent 10 years leading IDC’s worldwide channels and alliances research practice and has built partner programs at Microsoft, DocuSign, and Shopify. At Partnership Leaders, he leads industry research and turns complex partnership topics into clear frameworks and insights.

Steve Agnor

Steve Agnor

Principal Analyst - Partner Programs, Operations & Experience

LinkedIn →

Steve helps companies build the programs, processes, and operating systems required to scale partnerships. He specializes in partner program design, partner operations, partner experience, and SI partnerships. Before Partnership Leaders, Steve held program management and partner operations roles at Microsoft and Conga.

Beth Lape

Beth Lape

Analyst - Partner Marketing & Growth

LinkedIn →

Beth helps companies turn partner strategy into marketing programs that drive awareness, engagement, and growth. She leads demand generation and growth marketing at Partnership Leaders and works with clients across partner marketing, campaigns, events, and strategic marketing initiatives. Before Partnership Leaders, Beth led marketing teams at CrossFit HQ and Daxko.

Why PL Advisory

Comparison
Hire in-house
Legacy Advisory
Partnership Leaders
Time to Value
Months to hire & ramp
Weeks to onboard
Immediate
Depth of Expertise
One person’s experience, capped
Outdated Perspectives
Cutting Edge Operators
Management Overhead
1:1s, coaching, performance reviews
Requires Extensive Onboarding
Zero Management Overhead
Network Access
None
Legacy Channel
Experts at All Top Companies
Proprietary Research
Build it yourself
TAMs and Market Maps
Industry Leading Insights
Capacity
Battles with other Priorities
Limited Experts
Can Scale Up and Down as Required

“Partner recognition should strengthen an ecosystem, not just celebrate it. Partnership Leaders helped us turn our awards program into a strategic tool for engaging and recognizing the partners driving our business forward.”

Amy Kodl

Amy Kodl

Senior Vice President, Worldwide Partners and Alliances

“The best partner programs are built around what partners actually value. Partnership Leaders brought the expertise and execution needed to turn our Partner Growth Accelerator program into a stronger experience for our ecosystem.”

Angie O’Dowd

Angie O’Dowd

Global VP, Partner Ecosystem

“Partnership Leaders brings a perspective on partnerships that is difficult to get from inside one organization. Their insight into what partnership leaders are thinking and prioritizing helps us shape more relevant conversations across the industry. If you want to know what a partner leader thinks, ask one. If you want to know what a hundred partner leaders think, ask Partnership Leaders.”

Andrew Kisslo

Andrew Kisslo

Sr. Vice President, Global Partner Strategy and Programs

“Traditional research tells us what happened. Partnership Leaders gives us perspective on what partnership leaders are doing next. That intelligence is critical in a market moving this quickly.”

Frank Hanzlik

Frank Hanzlik

Vice President and General Manager, Partner Development

“In an era of relentless ecosystem shift, agility is our greatest currency. Partnership Leaders has provided the strategic foresight and speed we need to make smarter choices and drive continuous momentum.”

Maisa Fernandez

Maisa Fernandez

Sr. Director, Global Partner Marketing

FAQ

Senior guidance across all four practice areas, proprietary data and research, unlimited analyst requests, and community access for up to five ICs and managers on your team, plus 2 VIP or General Access Catalyst tickets.

There is no capped-hours model and no request quota. You ask as often as you need, and the same team doing the research and working with the top tech and SI companies answers.

It starts at $40,000 USD per year for one team, billed annually. Pricing scales with the number of seats; multi-year and multi-team pricing is available on request.

Engagements are structured as annual terms starting at $40,000/yr for one team.

Yes. Capacity moves with your priorities rather than being fixed to one person’s availability, and seats can be added at any point in the term.

It begins with a kickoff working session where we map your current partner strategy, data, and priorities together. There is no hiring or ramp period to wait through.

One annual subscription

Own the Mindshare of your priority partners

One team · scales with seats

$40,000 USD/yr, starting at

Get Started

or Talk to Our Team →

Login error!