Our PL Marketing Insight Reports provide actionable insights and expert analysis, helping partnership professionals stay ahead of industry trends and optimize their programs.

Key Features:

• Comprehensive Industry Reports
• Benchmarking Data and Trends
• Expert Guidance from Partnership Leaders

Reports:

• The Ecosystem Compass Report: Delivers exclusive insights from extensive research on top partner ecosystems, equipping you with the data you need to make strategic decisions for 2025 and beyond. 

• The Partner Attribution Playbook: The playbook that provides actionable steps to build an attribution model to support your goals.

• Strategic Partnerships In The AI Ecosystem: Go-to playbook for building revenue-generating AI partnerships, packed with actionable strategies and real-world examples.

• The State of Partnership Leaders Report: Uncover how cross-functional collaboration drives partnership success and organizational growth.

• The Chief Partnership Officer Report: Explore the rise of the CPO role with data-driven insights and career-accelerating strategies

• The State of Partner Led Growth: Learn how partnerships reduce customer acquisition costs and boost retention, based on insights from over 200 sales and marketing execs.

• The State of Co-Selling: Hyperscalers Edition: Understand the benefits and challenges of partnering with cloud service providers like AWS and Microsoft Azure.

• Relationship Selling: A Guide to Accelerating the Co-Sell Motion: Discover best practices for building strong co-selling platforms and frameworks.

• The State of Partner Experience 2023: Gain insights into what partners truly value at each stage of the journey, based on research from PartnerPath and Impartner.

• The State of Platforms: Dive into marketplace strategies and integrations of the top 50 SaaS companies, with insights from industry leaders.

• The State of Partner Ops and Programs 2022: Get market insights on partner operations and strategy, based on a survey of over 650 partner professionals.

Unlock the insights you need to elevate your partnership strategy and drive success!