Can you guess if an AI wrote all of this partnerships content?

Can you guess if an AI wrote all of this partnerships content?

Robot interns, ServiceNow betting big on partnerships, our London meetup, Pavilion's CEO Summit and more! The best partnerships content.

Howdy Partners! 

A tech-marketing agency is hiring two AI interns this summer, under the names Aiko and Aiden. These digital software models will be helping with graphic design, research and content. I guess I’ll be returning as assistant scooper to the ice-cream shop this summer. 

Partnership of the Week

ServiceNow is betting big on partnerships they just announced their multi-year vision to transform their partner program. This announcement took place during their Partner Kickoff event in Las Vegas and it should allow their partner program to support a $500 billion market opportunity. Winner, winner, chicken dinner!


Partnerships took the center stage during last week’s Pavilion CEO Summit in Miami. Kelly Sarabyn, Asher Mathew and Blake Williams spoke to 90 CEOs about the importance of partnerships. Minds were blown and memos were sent as they showed what partners couldcould bring to the table.

Sponsors are not partners

partnerships content

️ New Groundwork episode

What makes Salesforce one of the best partner programs in the world? David Johnson, VP of BD at, shares his experience as one of their partners and talks to Tai Rattigan about:

  1. What has changed in the Partnerships world since he started doing this in 2007.
  2. – Partnering with Twitter while working at Sysomos.
  3. – How to navigate the challenges of partnering with a GSI.

Click here to view the full episode on Youtube and here to listen on Spotify or other podcast platforms.

‍♀️London Calling

Are you a partnerships professional in EMEA? On January 26th we will be hosting a meet-up with our friends of Allbound and Chili Piper. Networking, fun and drinks to show London that there is no party like a partnerships party. Register here.

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