As Partner Marketing and GTM leaders, we’ll explore how to turn partner co-marketing efforts into predictable pipeline generators. Share battle-tested playbooks, strategies, and attribution metrics for creating effective cross-organizational workflows that deliver measurable ROI while reducing the manual coordination burden.
Topics:
– Implementing scalable co-marketing playbooks that maintain quality while your partner ecosystem grows
– How to establish attribution models that connect partner marketing activities directly to pipeline impact
– Optimizing partner collaboration decision making by using ABM Metrics
