The inside scoop on ground-breaking partnerships

The inside scoop on ground-breaking partnerships

From Zuckerberg to Stripe and the latest and greatest in buyer behavior, get the inside scoop on prepping for Q4 partnerships here!

WhatsAppening in Partnerships

Companies seem to be like Pokémon for Mark Zuckerberg, as he recently announced a new partnership between WhatsApp and Salesforce. More people are leaving their inboxes unread for the ease of DMing their favorite brands, so it’s no surprise that this partnership came about.

L’Oreal group brands will be the first to test drive the collaboration, with the goal of reconnecting with customers who have abandoned their carts at the checkout stage. Hopefully they can catch them all!

A Pretty Good “Deel”

Hiring for Q4 is in full swing, and with remote work at an all-time high, Deel + Hofy’s partnership couldn’t have come at a better time. Deel and Hofy have come together to make it easier than ever to get remote employees the equipment they need to work efficiently from home. 

On Wednesday, Hofy closed a Series B round of funding with just over $15M, so clearly investors are on board with keeping remote work the norm. We couldn’t agree more – we’ll take our pets’ company over our coworkers’ any day.

New Partner Programs:

Joint Solutions and Partnerships:

  • Junip + Wonderment This integration is game-changing for Shopify merchants to capture more and higher quality customer reviews.

Fundraising Announcement: 

  • Tray.io announces $40M in funding to accelerate product development and create a smoother digital transformation path for our customers. Congratulations to Mike and the Tray partnerships team!

Weekend Watching

https://youtu.be/XR0XKZJhGXg

In this week’s Groundwork, Tai talks to Tim Tsao of Stripe. Tim is building Stripe’s partner program and they dig into program design and their decision to move away from tiers – watch the episode.

G2 Report

G2 just released the Buyer Behaviour Report for 2022, and it turns out that more consumers want their software experience to run like Amazon – quick, easy, and reliable.

57% of software contracts are being signed with a term of half a year or less, so a short turnaround for ROI is essential. Plug and play integration is also a key factor for consumers, because no one wants to be on the phone with IT for 2 hours.


And don’t forget the reviews! According to the report, only 10% of consumers think vendor-supplied content is influential in their decision making. We’re not saying you should hire TikTok influencers to promote your software, but hey, that corn song is kind of catchy.

The Week’s Big Leadership Themes:

Des Russell (Partner Elevate) is looking to crowd source some data around the different levels of founding put towards partner channel enablement activities. PL Members, if you can add some thoughts, please add it to the thread here.

Nicholas Nicolo (Qualio) is looking for some inspiration on a timeline slide for resellers and solution partners for a future Google slide deck. Have you seen any that you’ve liked and felt really shared an accurate timeline? Please respond to Nick here.

Travis Bradley (Tipalti) kicked off a fantastic topic the other day around using SFDC and creating partner accounts to track during future 1:1. If you haven’t seen it and would like to learn more or add your thoughts. Please jump in here!

Our friends at Allbound are kicking off a podcast and are looking for guests, could you be their next podcast speaker? Feel free to check out Daniel Graf-Radford’s (Allbound)post here.

Marco De Paulis (Whiplash) has a Slack Connect question for partnerships. Do you leverage Slack Connect with your partnerships? What are some best practices and enablement hacks you’ve seen? Contribute to the discussion here.

Twitter Trends

Partnership Leaders tested out Reputation’s Social Listener to see what was trending on Twitter over the past week. Some fun stats:

  • 407 original mentions contained the word “ecosystem” (up 11% from the previous week)
  • The most shared ecosystem mentions referred to CrowdStrike+Salt, IBM’s Solution Summit, and Chronosphere joining the Google Cloud Marketplace
  • Other trending top trending phrases adjacent to “ecosystems”: Google Cloud, Cloud Ecosystems, Digital Transformation, Faltering EconomyPartnership Leaders tested out Reputation’s Social Listener to see what was trending on Twitter over the past week. Some fun stats:
    • 407 original mentions contained the word “ecosystem” (up 11% from the previous week)
    • The most shared ecosystem mentions referred to CrowdStrike+Salt, IBM’s Solution Summit, and Chronosphere joining the Google Cloud Marketplace
    • Other trending top trending phrases adjacent to “ecosystems”: Google Cloud, Cloud Ecosystems, Digital Transformation, Faltering Economy

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The PL;DR is brought to you in partnership with AllboundCrossbeamImpactPartner.Portal.ioPartnered, and Reveal.

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