PL Webinar: What Agency Leaders Actually Want From Your Partner Program

Aired Jun 11, 2026 JB Jerry Boduch Wish your partner program was top of mind for every agency leader (but the people you’re trying to attract are evaluating you against every other program in the market)? This webinar shares how to makes them say yes! Join Jerry Boduch, Chief Partner Officer at American Eagle, and […]

Aired
Jun 11, 2026
JB
Jerry Boduch

Wish your partner program was top of mind for every agency leader (but the people you’re trying to attract are evaluating you against every other program in the market)?

This webinar shares how to makes them say yes!

Join Jerry Boduch, Chief Partner Officer at American Eagle, and Asher Mathew, CEO & Co-Founder of Partnership Leaders, for a conversation on how agency leaders evaluate partner programs today.

During this webinar, we’ll explore:

What’s top of mind for agency leaders building and scaling partnerships

The are the benefits, incentives, and experiences that actually drive engagement

What most partner programs get wrong when trying to attract agencies

How to make your partner program stand out to enterprise agencies

We’ll also incorporate questions directly from the community and ask them live during the session.

This session is especially relevant for partner leaders building or evolving agency partner programs and looking to increase partner participation, alignment, and long-term value.

Expect a transparent, experience-driven discussion grounded in real-world perspective from both sides of the ecosystem.

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