Why you should get a Product Manager with a Partner Ecosystem perspective

Brent Gann lives in Panama City, Florida, and is a Senior Product Manager of Ecosystems at Crossbeam. Like most folks in the industry, Brent got into Partnerships by accident. He was working as a Product Manager at a different company when COVID hit and, as a result, got shuffled into a Partner Manager role. After […]

What is the Senior Manager of Partnership Ops?

Let’s imagine that your company has placed you in the role of Senior Manager of Partnership Operations. Great! But now you may find yourself wondering: what exactly is a senior manager? How is this new role any different from a regular managerial position? Besides taking on more responsibility, the senior manager will be in charge […]

Preparing for Partner Programs in 2023

Thinking about going into another year without a partner program? Forget about it. Starting a partner program from nothing can seem intimidating, but it doesn’t have to be complicated. Having a partner program should be considered a non-negotiable for all companies, regardless of the industry you’re in. We understand that it can be daunting getting […]

Jennifer Richey’s lessons for Women in Partnerships

Jennifer (Totten) Richey has worn a lot of hats in her 20+ year career journey through partnerships and ecosystems in B2B tech. In 2022, Jennifer joined the Partnership Leaders team to co-lead the Women in Partnerships group after spending over a decade navigating the male-dominated field of partnerships. Jennifer’s Journey to Partnerships Jennifer tried several different […]

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