The Holy Grail of Partnerships Data is here!

The Holy Grail of Partnerships Data is here!

The Holy Grail of Partnerships Data is here!

The Inside Scoop on Partner Ops

Ever wish you could be a fly on the wall in partner operations and programs across the globe? This week, we officially launched the State of Partner Ops and Programs for 2022, taking in the insights from 650+ partner professionals and executives.

This report includes:

  • The most common and most valued partner types.
  • Insights on how organizations are managing partner programs.
  • Advice from 10 executives from leading ecosystems like Xero, Asana, Channel, and ZoomInfo.
  • And much more juicy partnerships in-depth topics.

We designed this report to help you and your partner program skip the failures and have a streamline to success.

“This is exactly the data that we need to illuminate our community so that we can all win together, ” shared Desmond Russell of Partner Elevate. “No doubt we will all take our own point of view about the data and continue some robust discussions and even build on this.”

Get ready for the new holy grail of partnerships! You can download it here.

Inside the Minds of the Authors

Can’t get enough of the Partner Ops and Programs Survey? Join Scott Brinker, Asher Mathew, Jay McBain, and Kelly Sarabyn as they dig deep on the most interesting findings from the report. On November 21st, they will be sharing their exclusive takes on the data and answering any of your questions. You can register here.

Setting Expectations for Your Program

In this episode of Groundwork from Partnership Leaders, Justin Forth of Cloud Partner Strategy talks with Tai Rattigan about:

  • How he got started on #tech.
  • Helping THX go from an old-school brand to working with Beyoncé.
  • Helping startups navigate Amazon Web Services.

Justin’s AWS experience is a great way to get ready for AWS re:Invent coming up later this month. Partnership Leaders members are coordinating meetups and collaborating prior to heading to Vegas. Become a member to join the conversation!

This Week’s New Partnerships

Despite a time of financial uncertainty, EQT Ventures still sees the value of early-stage technology and held its final close at EUR 1 billion of fee-generating commitments and EUR 1.1 billion of total commitments. 

“Now is the time to back category leaders, those driving innovation to change the world for the better,” Alastair Mitchell, Partner at EQT Ventures shared. “EQT Ventures was set up to give founders the best chance of reaching scale, irrespective of the macroeconomic climate.”

Onbuy selected Nuvei as its solution for digital marketplace payments, which will ultimately help accelerate OnBuy’s plans for transformation in 2023 through its initiative to invest in new, innovation-led startups helping to expand the marketplace’s eCommerce model. 

SOCRadar and Netsmart just announced their partnership that will provide solutions for more than 200 domestic and international corporate companies regarding extended threat intelligence resource and the information security sector.

DomainTools, a global leader for internet intelligence introduced their new Global Partner Program this month. 

Weekly Roundup

Noam Horenczyk (Walnut.io) has started #PartnerWednesday here with PL, check out his latest post and follow along each Wednesday on LinkedIn Excellent stuff, Noam!

What a solid post from Ian Cugniere (Aircall) of Aircall! He’s asked what was the best thing you’ve learned from working with a PartnerOver 30 replies so far, check it out.

Calling all Account Mapping prosTali Mandelzweig (Sendinblue) has some questions around best practices, check it out here.

Massive share this week from Stewart Wesley (PartnerPage). He and his team built a calculator to figure out the lost revenue from unengaged partnersCheck it out here! Thanks Stewart!!

Calling all Partner MarketersAiasha Khalid (Amperity) is looking for ideas around cross functional alignment with BD teams. Do you have any insights? Check it out here.

PL DIGITAL EVENT – PL Panel: How Partner Marketing Drives Impact aired on Nov 1st. Members, check it out here.


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The PL;DR is brought to you in partnership with AllboundCrossbeamImpactPartner.Portal.ioPartnered, and Reveal.

Join The 1700+ Leaders Transforming Partnerships

As a member of Partnership Leaders you will:
  • Build and learn with the top partner people at the best companies around the world.
  • Increase your impact and accelerate your career with proven resources, tools, and best practices.
  • Grow a network of peers, partners, and advisors with common objectives.

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