Join SAP and Deloitte for a candid panel on building and maintaining a successful marketing relationship between ISVs and GSIs. Denise Balbin (SAP) and Brandy Boyce (Deloitte) will share how they developed their working alliance, where they have found success, and the challenges they have navigated together. Hosted by PL CEO Asher Mathew, this session is built for ISVs looking to understand how GSIs approach co-marketing.
Topics will include:
→ How GSIs think about marketing: their motions and marketing mix (ABM, brand campaigns, events)
→ What ISVs should consider regarding resources and budget when marketing with a GSI
→ What a typical GSI marketing calendar looks like
→ What ISVs should avoid doing
→ How Denise and Brandy built their cross-organization relationship, including global vs. regional structure and the challenges of working within complex organizations
