Howdy Partners!
The Maryland Legislature is working on a new bill to promote the four-day workweek among local companies. To do that, they will offer tax credits of up to $750,000 a year, for up to two years. They are also considering changing their state motto from “Strong deeds, gentle words” to “No Zoom on Fridays”.
️ It’s official!
Catalyst 2023 is a reality and during August 21st-23rd we will be charting new heights for partnerships in Denver. Check out our launch video and our website with all the info you need regarding the agenda, speakers, housing and how to get your ticket.
Partnership of the Week
Pearl necklaces were dropped and three-pointers missed as Nike and Tiffany & Co. announced an upcoming partnership. The mystery collaboration was simply announced with a Nike shoe box sporting Tiffany’s color palette. We called their agency and pitched an idea for a movie called “Playing 21 at Tiffany’s” featuring LeBron James, but they didn’t seem interested.
Numbers that matter
Our very own Asher Mathew was part of Allbound’s “3 Strategies for a Recession-Proof Approach to Partnerships” webinar, along Kelly Sarabyn, Ben Wright and Tori Barlow. Check out his conclusions around the most important metric for Partnerships teams right now.
The pain is real
️ New Groundwork episode
How do you deal with the challenges of scaling an enablement program? Tessa Jones, from Amazon’s Buy with Prime, shares her approach and also talks to Tai Rattigan about:
- Her experience working in retail at Nordstrom and how she brings that to her daily work.
- Her first approach to ecosystems while working in Avalara.
- How to set up a successful Embedded Partner strategy.
- Mastering the art of partnering with agencies at Big Commerce.
Click here to view the full episode on Youtube and here to listen on Spotify or other podcast platforms.
Leaning into the layoff
We talked to Aaron Howerton from Atlassian about his experience being laid off in 2022. During that time he started his own podcast, newsletter and he built his LinkedIn presence. In our latest article he shares the lessons that he learned and the steps that he followed to land his role in Atlassian, three months later.
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