Craft key go-to-market and discovery questions to uncover information for calculating a Total Addressable Market (TAM) model. Define clear steps for Partner Development Managers to collaborate with legal teams and maintain engagement with prospective partners. Start to align Joint Business Plans with enablement and launch strategies to ensure a smooth transition into a productive partnership.
Prospective Partner Engagement Process: Finalizing the Deal and Preparing for Go-to-Market Success
Date Mar 21, 2025 JA Jeannette Arrowood Craft key go-to-market and discovery questions to uncover information for calculating a Total Addressable Market (TAM) model. Define clear steps for Partner Development Managers to collaborate with legal teams and maintain engagement with prospective partners. Start to align Joint Business Plans with enablement and launch strategies to ensure […]