Partnerships Make Waves with a Kick in the Soda Industry

Partnerships Make Waves with a Kick in the Soda Industry

Explore the latest alcoholic beverages launched by Coke & Mountain Dew.

As Shaun White’s legendary snowboarding career wrapped up with the Winter Olympics earlier this month, it only makes sense for Mountain Dew to launch a hard Mountain Dew Seltzer. The beverage launched on Tuesday, ahead of Coca-Cola’s Simply Spiked Lemonade, which will be available come Summer.

Unsurprisingly, both of these are made available by partnerships — Mountain Dew has partnered with Sam Adams to create their hard seltzer. Meanwhile, Coke is teaming up with Molson Coors on their beverage.

While we’ve yet to hear about an alcoholic Pepsi beverage, they are launching two flavors of Nitro Pepsi, available on March 28th.

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