Dry January Hits the Mainstream

Dry January Hits the Mainstream

As we enter another year of the pandemic, more and more people are beginning to experiment with the concept of cutting out alcohol.

More and more people, particularly Millennials and Gen Z, are calling it quits on booze for the new year. This has left some of the world’s largest beer manufacturers in somewhat of a tizzy of how to respond to the change of mindset. 

Aside from PBR dropping the ball, manufacturers like Corona are embracing the wave of alcohol-conscious individuals by releasing Sunbrew, a non-alcoholic beverage infused with vitamin D. Cheers to our Canadian partners who will be amongst the first to get their hands on this sun in a bottle!

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