B2B partner ecosystems and buyer journeys are evolving. According to Canalys, part of Omdia, 7 trusted partners on average surround the buyer throughout the 28 moments of the customer journey. To achieve sustainable growth and competitive differentiation, partner and channel leaders must optimize every stage of the ecosystem lifecycle – from building an ecosystem strategy to co-marketing and co-selling to continuously engaging partners.
TechTarget Partner Marketing Services and leading channel analyst firm Canalys, part of Omdia recently joined forces as part of Informa TechTarget. In this session, Informa TechTarget’s Rachael Fuller will:
• Walk through the ecosystem lifecycle and common challenges at each stage
• Share insights into partner transformation and what partners want from vendors
• Explore how we can help you build effective joint strategies and quality pipeline
