More and more people, particularly Millennials and Gen Z, are calling it quits on booze for the new year. This has left some of the world’s largest beer manufacturers in somewhat of a tizzy of how to respond to the change of mindset.
Aside from PBR dropping the ball, manufacturers like Corona are embracing the wave of alcohol-conscious individuals by releasing Sunbrew, a non-alcoholic beverage infused with vitamin D. Cheers to our Canadian partners who will be amongst the first to get their hands on this sun in a bottle!
Not yet subscribed to the PL;DR? Sign up for your weekly dose of hot takes on tech, partnerships, and global news.
Join The 1850+ Leaders Transforming Partnerships
As a member of Partnership Leaders you will:
- Build and learn with the top partner people at the best companies around the world.
- Increase your impact and accelerate your career with proven resources, tools, and best practices.
- Grow a network of peers, partners, and advisors with common objectives.
