How To Start Building Your Strategic Alliances
Forming strategic alliances can lead to game-changing growth and innovation. However, transforming an initial partnership idea into a successful long-term alliance requires dedication and alignment across multiple functions. Where should you start when building an effective tech partnership? In this session called “Strategic Alliances: Where to Begin,” we brought together a panel of experts to […]
Five Steps to Building Strategic Partnerships That Drive Revenue
Building strategic partnerships is a critical pillar of growth for companies today. However, creating successful partnerships that drive tangible revenue requires much more than just signing an agreement. It demands thoughtful planning, solid execution, and securing executive alignment across organizations. Last year, Deven Revel, Head of Channel Partnerships at Hightouch, hosted a panel with Ashley […]
The Future of Partnership Investment: Key Insights from the “State of Enterprise Tech Spending” Report
A decade ago, having a virtual assistant in our pockets or using AI to predict market trends seemed like something out of a sci-fi novel. Fast forward to today, and these “futuristic” concepts are our everyday reality, powered by partnership investment and innovation. But how do businesses keep up as the tech landscape evolves at […]
Three Strategies to Build an Effective Partner Management System for Small Partners and Affiliates
Developing a robust, functioning partner management system for a large volume of partners and affiliates is a universal challenge. With limited resources, how can you ensure small partners and affiliates are as engaged and productive as strategic partners? Tai Rattigan, Chief Operations Officer at Partnership Leaders, hosted a panel of industry leaders Ian Bellais, VP […]
How To Create a Partnership Marketing Plan That Drives Growth
Businesses are constantly on the lookout for strategies to amplify their growth today. Among the myriad of options available, partnership marketing offers an avenue for brands to leverage each other’s strengths and resources effectively. However, the success of partnership marketing doesn’t come by chance. It’s rooted in a well-thought-out plan that aligns with both parties’ objectives, […]
5 Metrics That Show The Value of Your Channel Strategy by Anthony D’Angelo
Proving the value of an existing or future indirect sales channel for your software-as-a-service (SaaS) business can be tricky. Anthony D’Angelo, shares five critical metrics that will help you illustrate the effect a successful channel strategy can have on the revenue potential of your business. About the authorAnthony D’Angelo has more than 20 years of […]
How to Present Partnerships Updates at Company All-Hands Meetings
The role of a partnerships manager is multifaceted, involving both strategic foresight and the knack for forming and nurturing connections. When it comes time to present partnerships updates at a company-wide all-hands meeting, the challenge lies in making these updates insightful and impactful for everyone involved. So, how can a partnerships manager take the spotlight […]
What is a Partnership Ecosystem, and Why Do Channel Partner Programs Need Them?
Partnerships have become pivotal to fostering innovation, expanding market reach, and delivering unparalleled customer value. Therefore, understanding the concept of the partnership ecosystem is crucial for organizations aiming to leverage channel partner programs effectively. This blog explores partnership ecosystems, explaining why they are indispensable for channel partner programs. What is a Partnership Ecosystem? A partnership […]
Partner Swim Lanes: Optimizing your Partner Engagement Strategy
When should we work with a partner?” This is one of the most common questions you’ll hear in our role of partnerships and having a clear, well-thought-out answer is critical to the success of your partner program. Nelson Wang explores the concept of “Partner Swim Lanes” and provides an easy-to-use template that will allow you to […]
