Steps to Effectively Scale Technology Partnership Programs
The path to building a successful technology company is rarely walked alone. Forming and scaling partnership programs have become the linchpin activities that define the trajectory of a growing tech venture. However, doing this effectively is no small feat, often leading to issues like misalignment of objectives and resource wastage. An expert panel convened to […]
Partnership Programs and Azure OpenAI’s Business Potential: Insights from Juhi Saha
Artificial intelligence (AI) is transforming businesses, just like the dawn of the graphical user interface era. As partnership programs navigate these changes, understanding AI’s capabilities and applications becomes more and more crucial. Azure OpenAI, a collaboration between Microsoft and OpenAI, stands at the forefront of this change, offering a suite of tools that promises to […]
Building Effective Partnership Programs: Benchmarks and Insights for SaaS Growth
Partnership programs can be game-changers for series B and C companies looking to scale effectively. They’re strategic endeavors that can significantly amplify a company’s reach and resources. But like any good relationship, building a successful partnership program requires understanding, patience, and a solid framework. So how should you do it? We’re here to explore what […]
Embracing an Ecosystem-First Strategy in Today’s Business Landscape
The traditional methods of operation no longer suffice, and businesses are in dire need of strategies that can seamlessly integrate various elements for optimal performance. Enter the ecosystem-first strategy – a transformative approach that emphasizes interconnectedness and collaboration. But what does it truly entail, and why is it gaining traction? In an expert panel discussion, we […]
The HubSpot Way of Effective Partner Management
Partner management and nurturing can often feel like navigating a maze. The challenge? Ensuring that partners are engaged, informed, and equipped with the right tools while simultaneously managing the nuances of each partnership. Enter HubSpot CRM, a solution that many partnership professionals are turning to for a streamlined approach to managing their tech partnerships. Featuring […]
Talking Tech Innovation and AI with Dave Linthicum, Deloitte’s Chief Cloud Strategy Officer
The need to adapt and innovate has never been more pressing. To shed light on this, Unlearn’s latest podcast episode brings Dave Linthicum, who knows a thing or two about shaking up the status quo and artificial intelligence. The discussion featured Linthicum, Chief Cloud Strategy Officer at Deloitte, Kelly Sarabyn, Tech Partner Enablement and Advocacy […]
How to Make SaaS Partnerships With Agencies Work: Tips and Best Practices
When done right, forming a partnership between a SaaS company and a digital agency can be tremendously beneficial for both parties. However, SaaS partnerships can quickly go south without clear communication, strategic alignment, and a customer-centric approach. Here are some best practices and insights from our expert Partnership Leaders panel of Graeme Byrd, Strategic Partnership […]
The Essential Roles that Work in Partnership: Bridging Silos Across Companies
Companies today often work in partnership with various types of companies at the same time. This demands partnership teams to be cross-functional and versatile to navigate different partnership dynamics efficiently. Each type of partnership, whether it’s technical, marketing, or strategic, requires a unique approach. The diverse roles within partnership teams ensure that all bases are […]
A Guide to Scaling Successful Partnership Operations and Programs
Successful partnerships have become a critical growth lever for companies across industries. However, effectively scaling partner operations and programs presents unique challenges that can undermine these partnerships’ full potential. We’ve had an excellent panel of Scott Brinker, VP of Platform Ecosystem at HubSpot, Jay McBain, Chief Analyst at Canalys, Maureen Little, VP of Technology Partnerships […]
