Making Partnerships Work: Expert Strategies for Effective Battlecards
Battlecards: a secret weapon in the arsenal of business partnerships working toward success. But when sharing these strategic tools with partners, should the same cards used internally be used externally? Meredith Hayward, GTM Partner Strategy & Operations at Recharge, raises this question. She is joined by Anuj Joshi, Founder at Channlworks.com, Justin Graci, Partner GTM […]
Celebrating Innovation and Strategic Growth: The Acquisition of PartnerPortal.io by Relevize
In a landscape where technology and partnerships converge to redefine market dynamics, the recent acquisition of PartnerPortal.io by Relevize marks a significant milestone in the partner-tech ecosystem. This strategic move consolidates Relevize’s position in the ecosystem and opens up new opportunities for partnership teams to grow via the combination of these technologies. A Strategic Move […]
Leveraging Big Tech Partnerships: A Guide for Software Companies and Solutions Partners
The world of technology thrives on strategic partnerships. Teaming up with giants like Microsoft isn’t just a branding exercise; it’s a substantial strategy for growth, innovation, and reaching new markets. This discussion delves into the specifics of partnering with a company like Microsoft and why it’s a smart strategic move for software companies and solutions […]
Mastering Partner Attribution in a Partnership Ecosystem
Over virtual collaboration spaces, professionals are dealing with a shared challenge – tracking influenced revenue, a crucial part of the partnership ecosystem. This challenge becomes integral for fostering effective collaboration and facilitating growth within the tech industry. As we explore partner attribution in Salesforce, let’s learn from experienced individuals who offer practical insights. Among these […]
Mastering Enterprise RFPs with Effective Partner Relationship Management Software Strategies
Facing the RFP storm and losing ground due to the vendor consolidation game? It’s a familiar narrative in the SaaS martech world. Consider the challenge of enterprise RFPs, particularly in partner relationship management software, where the requirement isn’t just for a tech solution but a seamless blend of platforms and services. So, how do you […]
How You Should Work in Partnership With Companies in the Era of Industry 4.0: Insights from Deloitte’s Latest Report
Getting through the challenges of Industry 4.0 needs a good grasp of how to work in partnership. Deloitte, a pro in the field, shares practical insights in their latest piece, “Redesigning Partner Experience in Industry 4.0,” authored by Cristina Stefanita, Jon Kawamura, and Maximilian Schroeck. Deloitte offers straightforward insights that cut through the complexity of […]
Mastering Outbound Referrals: Expert Tips for Enhancing Your Partnership Marketing Strategy
In strategic partnerships, efficiently managing outbound referrals demands a thoughtful approach seamlessly integrating with the overarching partnership marketing strategy. Insights from industry experts Thomas Dale, Director of Product Partnerships at Deel, Aaron Howerton, Sr. Program Manager – Partner Ops & Experience at Samsara, Antonio Caridad, Senior Director, Channel Programs at Megaport, Corinne Bartow, Head of […]
Partnership Leaders Workshop: Expert Strategies for ISVs in Microsoft’s Partnership Ecosystem
With a billion devices operating on its system and a global presence cutting across industries, Microsoft firmly holds its ground as a cornerstone in the tech world. But how can you build a thriving partnership ecosystem with Microsoft’s extensive reach and resources? We’ve got you covered. Let’s look into the key takeaways and invaluable advice […]
Optimizing B2B Partner Programs in Software Sales
Exploring the world of B2B partner programs in software sales reveals various strategies and specific details. In a recent conversation among industry experts discussing how companies resell software and establish discounts, they exchanged valuable insights that can significantly enhance partnership effectiveness. Let’s look at the perspectives shared by Deven Ravel, Head of Channel Partnerships at […]
