With partner ecosystems becoming increasingly complex, planning ahead is crucial. An effective partnership relationship management strategy can be the difference between thriving and merely surviving in the market.

Companies are already aware that a B2B partner program is necessary for growth. But once you’ve accepted this necessity, the question becomes: what type of partner program should you pursue? It's not about if you should join forces, but how. 

The decision to engage with resellers and value-added resellers (VARs) can pivot a company's trajectory toward success or setbacks. However, crafting a robust channel marketing strategy necessitates a deep dive into the multifaceted roles of VARs and the strategic fit they present.

The path to building a successful technology company is rarely walked alone. Forming and scaling partnership programs have become the linchpin activities that define the trajectory of a growing tech venture. 

Artificial intelligence (AI) is transforming businesses, just like the dawn of the graphical user interface era. As partnership programs navigate these changes, understanding AI's capabilities and applications becomes more and more crucial. 

Partnership programs can be game-changers for series B and C companies looking to scale effectively. They’re strategic endeavors that can significantly amplify a company’s reach and resources. But like any good relationship, building a successful partnership program requires understanding, patience, and a solid framework.

The traditional methods of operation no longer suffice, and businesses are in dire need of strategies that can seamlessly integrate various elements for optimal performance. Enter the ecosystem-first strategy - a transformative approach that emphasizes interconnectedness and collaboration. But what does it truly entail, and why is it gaining traction?

Partner management and nurturing can often feel like navigating a maze. The challenge? Ensuring that partners are engaged, informed, and equipped with the right tools while simultaneously managing the nuances of each partnership.

The need to adapt and innovate has never been more pressing. To shed light on this, Unlearn's latest podcast episode brings Dave Linthicum, who knows a thing or two about shaking up the status quo.