Don’t miss out! Early bird tickets for Catalyst 2025 are live—but only for a limited time.

Taco Bell Defy Hits the Sky

Savory space-age technology now allows burritos to get shot straight to your car.

If you’ve wanted to witness a burrito descended from the heavens straight into your car, Taco Bell has got you covered! A recently launched four-lane concept restaurant in Minnesota doubles down on mobile ordering.

T-Bell lovers will simply drive up to one of the stalls, scan a QR code on their phone, and witness their order get shot down to them in a plastic capsule – just like when cashing a check at the bank. 
We couldn’t help but wonder what other businesses could implement this technology. Let us know your ideas in #_watercooler!


Not yet subscribed to the PL;DR? Sign up for your weekly dose of hot takes on tech, partnerships, and global news.

The PL;DR is brought to you in partnership with AllboundCrossbeamImpactPandiumPartnered, and Reveal.

Join The 1850+ Leaders Transforming Partnerships

As a member of Partnership Leaders you will:
  • Build and learn with the top partner people at the best companies around the world.
  • Increase your impact and accelerate your career with proven resources, tools, and best practices.
  • Grow a network of peers, partners, and advisors with common objectives.

Apply for a membership here!

Login error!