| Coca-Cola lost $4 billion after Ronaldo swept the sugary beverage to the side in an act of defiance, endorsing good old-fashioned H2O instead. Coca-Cola is an official sponsor of the Euro event. His courage may have persuaded Paul Pogba to slide the Heineken bottle away from him during his press conference. This all goes to show your influencer partnerships will only work when they’re forged on a genuine shared interest! |
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