After plummeting 33%, Peloton has decided that it’s officially bulking season. The work-at-home fitness device (FaaS, anyone?) witnessed massive growth during the peak of lockdowns and quarantines, the company took a punch to the jaw as individuals flock back to the gym.
Hoping to tap into the abundance of Pelotonians already bought into the Pelo-verse, the company announced a $500 AI-equipped camera…with zero weights included. The hardware and software combo allows for wannabe contenders of the World’s Strongest Man to perform guided exercises with proper form.
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