We are pleased to introduce the Ecosystem Compass Report, a comprehensive analysis designed to help companies navigate the evolving landscape of partnerships. Developed in collaboration with Bridge Partners, this report provides critical insights into the state of the partner ecosystem, identifying industry leaders, emerging opportunities, and key trends shaping the future of partnerships.
During our recent launch event, we unveiled key findings that shed light on how organizations are leveraging partnerships to drive growth, innovation, and market expansion. Below, we highlight the most significant takeaways from the launch.
The Ecosystem Compass Quadrant: Where Do Companies Stand?
A central framework in our report is the Ecosystem Compass Quadrant, which categorizes companies based on their level of investment in partnerships and the opportunities they generate. The quadrant consists of four key segments:
- Ecosystem Leaders (High Investment, High Opportunity): Established market leaders such as AWS, Salesforce, and Google Cloud, who have successfully integrated partnerships into their core business strategies.
- Emerging Opportunities (High Opportunity, Low Investment): Organizations with strong potential for partnership-driven growth that have yet to fully capitalize on it.
- Foundational Builders (Low Investment, Low Opportunity): Companies in the early stages of partnership development, still defining their long-term strategy.
- Specialized Programs (High Investment, Low Opportunity): Businesses that have made significant investments in partnerships but have yet to achieve widespread success in their ecosystems.
By identifying where organizations fall within this quadrant, businesses can assess their current position and determine actionable steps to enhance their partnership strategies.
2025’s Top Ecosystem Leaders
The report also recognizes the Top Ecosystem Leaders for 2025, highlighting companies that continue to set the standard for excellence in partner-driven growth. These organizations include:
- AWS
- Microsoft Azure
- Salesforce
- Google Cloud
- IBM
- SAP
- Workday
- ServiceNow
- Snowflake
- Infobip
These companies have demonstrated a commitment to building and scaling effective partner programs, solidifying their positions as key players in the global partnership ecosystem.
Revenue Insights: How Partnerships Drive Growth
One of the most compelling insights from our research is the undeniable impact of partnerships on revenue generation. The data underscores the importance of strategic alliances in achieving sustainable growth:
- 73% of companies now align their partnership goals with their overall business strategy, signaling a shift toward greater executive buy-in.
- A substantial percentage of organizations derive between 30-60% of their revenue from partnerships, reinforcing the role of ecosystems in modern business models.
- Companies that incorporate partners into their sales strategies experience higher close rates and larger deal sizes, proving that partnerships are a powerful competitive advantage.
Beyond revenue, partnerships help companies de-risk growth by expanding their reach and market influence. Organizations with robust ecosystems are not solely dependent on direct sales—they leverage partner networks to scale faster, access new customer segments, and enhance product offerings. Those who invest in long-term partner relationships establish a sustainable revenue engine that fuels consistent success.
It is clear that companies that continue to treat partnerships as a secondary function risk falling behind in an increasingly ecosystem-driven economy.
What’s Next for Partnerships?
Organizations that prioritize ecosystem strategies will continue to drive innovation, increase revenue, and secure a competitive edge.
For those looking to refine their partnership approach, this report serves as both a benchmarking tool and a strategic guide. It offers insights to help companies assess their current standing and implement effective partnership models that generate measurable impact.
We invite you to explore the full report to gain deeper insights into the evolving ecosystem landscape and identify opportunities to strengthen your partnerships.
Download the full report today.
