Getting through the challenges of Industry 4.0 needs a good grasp of how to work in partnership. Deloitte, a pro in the field, shares practical insights in their latest piece, “Redesigning Partner Experience in Industry 4.0,” authored by Cristina Stefanita, Jon Kawamura, and Maximilian Schroeck.
Deloitte offers straightforward insights that cut through the complexity of Industry 4.0, delivering a roadmap for businesses to survive and thrive. As we navigate the layers, the importance of partnership emerges as a guiding principle, emphasizing the collaborative strength necessary to maneuver this industrial landscape successfully.
In this look into “Redesigning Partner Experience in Industry 4.0,” we summarize the main points for getting through the changing landscape, outlining practical approaches businesses can adopt.
Partner Archetypes: It’s Not Rocket Science
Think of archetypes like sorting your spices — each has a unique flavor. Selling allies, delivery champs, ecosystem pioneers, and joint innovators — they’re all in the mix.
What’s the scoop? Partners need more complex programs. They want transparency, predictability, and a dash of support.
It is simple, yet some still need to catch up on the memo.
Here’s the catch: The partner landscape often resembles a maze of convoluted programs, baffling partners. However, Deloitte brings fresh air, opting for a clear-cut approach in classifying partners into distinct archetypes. It’s a departure from the norm, simplifying the partner game and aligning with what partners genuinely seek.
Strategy 1: Personalize Your Value Proposition
In the first step of the game plan, Deloitte emphasizes strategically customizing your value proposition as a cornerstone for successful partnerships.
Deloitte then shared insights from Salesforce — partnerships mature over time, and each partner archetype seeks specific advantages. Portfolio value, engagement model, and profitability are the secret ingredients to capture their allegiance.
This means understanding the specifics of portfolio value, engagement models, and profitability is crucial.
It’s not a one-size-fits-all scenario, though.
Different partner archetypes have distinct needs. Deloitte’s insights underscore the importance of tailoring your approach to meet these requirements, creating a partnership dynamic beyond superficial connections. It’s a strategic move, recognizing that a successful partnership is built on collaboration, transparency, support, predictability, enablement, and efficiency.
Integrate collaboration, transparency, support, predictability, enablement, and efficiency — this comprehensive approach forms the foundation for successful partnerships.
Case Study: Deloitte-HPE Alliance – Navigating the Transparency Terrain
Let’s zoom into the collaboration journey of Deloitte and HPE, the power duo of Industry 4.0. From initial encounters to strategic partners, they’ve left their mark across SAP, hybrid IT, edge computing, and the Industrial Internet of Things.
How did they make it work? Transparency and collaboration took the spotlight behind their successful partnership.
They take cues from their experience as they tackle challenges, proving that when you work in partnership, you build a strong alliance ready to navigate Industry 4.0’s changing landscape rapidly. It’s the key to success in an era where adaptability and shared goals make partnerships thrive.
Strategy 2: Tailoring Partner Programs
Moving forward, let’s delve into crafting partner programs. SAP provides a solid example with four programs tailored to different partner types.
There’s no room for generic solutions; it’s all about flexibility and meeting partner needs. SAP’s strategy focuses on offering tailored solutions that resonate with partners’ diverse needs and preferences.
Strategy 3: Incentives Without the Migraine
Now, let’s address incentives. Cisco’s VIP Annuity program shines, providing loyal partners with product discounts after two years—simple yet remarkably effective.
The rationale behind this approach is to align incentives with partner preferences. By customizing rewards to resonate with each partner archetype—whether selling allies, delivery champs, ecosystem pioneers, or joint innovators — Cisco ensures that the incentive program speaks the language of every collaborator, making it a win-win for both parties.
Strategy 4: Relevant Metrics
The final piece of the puzzle is metrics. Forget the jargon; focus on the essentials. Revenue, profits, customer satisfaction, and partner enablement are the metrics that matter.
This is because these metrics are the pulse of a successful partnership. Revenue and profits gauge the financial health and growth potential, ensuring that the partnership contributes to the bottom line. Customer satisfaction measures the impact on end-users, a crucial factor in sustaining long-term success.
Partner enablement is the backbone, indicating how well partners can navigate challenges and seize opportunities.
Conclusion
These strategies allow companies to customize their approaches, remain flexible in their programs, and incentivize partners effectively, all while measuring essential metrics that truly matter. This is helpful since it ensures a practical, results-driven approach to partnership management. Rather than getting lost in the theoretical maze, businesses can leverage work in partnership to customize strategies that address real-world challenges.
Join The 1850+ Leaders Transforming Partnerships
As a member of Partnership Leaders you will:
- Build and learn with the top partner people at the best companies around the world.
- Increase your impact and accelerate your career with proven resources, tools, and best practices.
- Grow a network of peers, partners, and advisors with common objectives.
