Recently, a German startup is being scrutinized for launching a new product to solve a problem no one had, while simultaneously shaming their potential customers. Oops.
The product in question? “Pinky gloves” are pink disposable gloves for tampon removal. As usual, the internet was swift in its hilarious responses calling out the founders and providing 2 reminders for any time you develop products or partnerships:
- Involve individuals from varying backgrounds in your conversations
- Talk to the end-user about what they actually want, not what you think they need
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