In what seems like an almost monthly occurrence now, Starbucks recently joined the corporate NFT bandwagon with this week’s announcement of their new NFT loyalty program and global digital community.
According to Starbucks CEO Howard Schultz, “Imagine acquiring a new digital collectible from Starbucks, where that product also serves as your access pass to a global Starbucks community, one with engaging content experiences and collaboration all centered around coffee.”
Whether or not the ‘bucks will be able to recaffeinate a flatlining industry is anyone’s guess, however.
Not yet subscribed to the PL;DR? Sign up for your weekly dose of hot takes on tech, partnerships, and global news.
The PL;DR is brought to you in partnership with Allbound, Crossbeam, Impact, Pandium, Partnered, and Reveal.
Join The 1850+ Leaders Transforming Partnerships
As a member of Partnership Leaders you will:
- Build and learn with the top partner people at the best companies around the world.
- Increase your impact and accelerate your career with proven resources, tools, and best practices.
- Grow a network of peers, partners, and advisors with common objectives.
