Partnership teams often give too much time to partners that don’t deliver, but it doesn’t have to be that way. This week’s Deep Dive unwraps the SCOPE Framework, a proven system for efficiently qualifying partners that focuses on what really moves the needle.
This member-exclusive resource is complete with a checklist and certification to help teams start the new year strong. Ready to stop spinning your wheels? Check out what’s inside.
This post is adapted from our Deep Dive newsletter. Subscribe to newsletters to receive insights like this every week.
Insight 1: What is the SCOPE Framework and How Does It Help?
(Source: SCOPE: The Partner Qualification Framework)
The SCOPE Framework is a clear, structured approach to qualifying partners so you can focus on those that drive real results. It breaks partner evaluation into five key areas:
- S – Scale: Does the partner have the customer base, market reach, or team resources to grow with you?
- C – Champion: Is there an internal advocate who believes in your solution and can push it forward?
- O – Objectives: Are your goals aligned, and can you both contribute to shared success?
- P – Proposition: What’s the joint value you’re delivering to customers? A strong value proposition sets the partnership up to succeed.
- E – Executive Stakeholder: Is leadership on board? Having senior-level buy-in ensures momentum and support.
By qualifying partners against these five criteria, you’ll build stronger, more impactful partnerships and eliminate the guesswork. The result? Fewer wasted resources and more focus where it matters most.
Insight 2: The Partner Qualification Checklist
(Source: SCOPE: The Partner Qualification Framework)
The Partner Qualification Checklist takes the SCOPE Framework and makes it actionable, helping you evaluate partners systematically.
For each step—Scale, Champion, Objectives, Proposition, and Executive Stakeholder—the checklist outlines what to look for, from a partner’s market reach and internal advocates to their alignment on goals and leadership buy-in.
It’s a simple yet powerful tool to ensure that every partner you bring on has the right foundation for success. Use this checklist to save time and avoid mismatched partnerships.
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