Avalara recently announced a major transformation of its partner program to drive growth and solve tax compliance challenges for businesses. Launched in 2024, this revamp is built around the principles of profitable growth, ease of doing business, and providing peace of mind for partners.
As a result, Avalara’s program earned the Emerging Partner Program of the Year Award at Catalyst 2024.
Let’s look at how they’re serving their partners well through their revamped partner program.
Thoughtful Program Design
Avalara has meticulously crafted their program to address pain points that both partners and customers face.
From offering flexible engagement models to simplifying processes through a streamlined digital experience, partners get everything they need to succeed.
This thoughtful approach has made a significant impact in a short amount of time. Partners are excited to elevate their ability to deliver better support and solutions to their clients, thanks to Avalara’s commitment to long-term, sustainable growth.
Strong Leadership and Strategic Vision
The program’s transformation didn’t happen overnight. It’s the result of careful planning and a deep understanding of what partners need to thrive. Avalara’s leadership has prioritized aligning the program’s objectives with the broader goals of the company and its partners.
The strategy behind the program focuses on expanding partnership opportunities and integrating new products that enhance the value proposition for partners.
By continuously rolling out innovative solutions, Avalara ensures its partners are always equipped with the right tools. This contributes to Avalara’s growing market influence and attracts new partnerships for the company.
Superior Partner Incenitves
Avalara’s partner incentives are carefully aligned to motivate partners and drive success. By aligning rewards with key performance indicators, Avalara ensures that partners consistently work towards mutual goals.
Here are some key incentives that have resonated with their partners:
- Competitive commissions that provide significant financial rewards.
- Performance bonuses for achieving specific milestones.
- Exclusive access to new products and features ahead of the general market.
- Comprehensive support and training resources to enhance partner capabilities.
By offering rewards that truly matter, Avalara is building a partner program that fosters loyalty and long-term engagement.
Innovation and Customization
Beyond its revamp, Avalara also adapts and improves based on partner feedback and market trends. This means partners always have access to the latest tools and resources to better serve their clients.
Avalara also excels in customizing its approach to meet the needs of its diverse partner base. By leveraging a robust online portal, partners can access:
- Tailored resources based on their size and role.
- Customized support for different market segments.
- Tools that simplify complex tax compliance tasks.
Avalara’s ability to combine innovation with a personalized approach is a key reason its partner program continues to attract and retain top partners.
About the Catalyst Awards
The Catalyst Awards recognize excellence and innovation in the partnership space.
These awards celebrate companies and individuals who have significantly contributed to driving success through partnerships, showcasing best-in-class programs, strategies, and collaborations that set the standard in the industry.
Winners of the Catalyst Awards are selected based on their impact, creativity, and leadership in fostering partnerships that deliver tangible results.
About Avalara
Avalara is a leader in tax compliance solutions, providing innovative technology that simplifies business management worldwide. With a deep understanding of the complexities of global tax regulations, Avalara offers a comprehensive suite of tools that automate the process of calculating, collecting, and remitting taxes.
Their solutions are designed to integrate seamlessly with existing business systems, making tax compliance more efficient and accurate. Avalara serves businesses of all sizes, helping them navigate tax compliance challenges with ease and confidence.
