How To Build Scalable Channel and Partnership Programs
Every business dreams of scaling its operations, but the challenge intensifies when it comes to channel and partnership programs. How do you ensure your partnerships remain strong, effective, and aligned with your business goals as you grow? The pain points are real: misaligned objectives, unclear roles, and the ever-present challenge of managing and motivating partners. […]
Mastering AWS Partnership Programs: The Essential Guide for Alliance Leads
As companies seek to leverage AWS’s vast resources and market presence, the role of an AWS Alliance Lead becomes increasingly crucial for partnership programs. It’s a role that demands a unique blend of skills, knowledge, and experience. So, what does it take to excel as an AWS Alliance Lead? How do you become one? We’re […]
What is a Partner Manager?
The job of a partner manager isn’t easy to pin down. It changes a lot depending on where you work. These managers are critical in modern businesses, handling partnerships that can make or break a company’s success. But what exactly do they do? And why is this role so varied and sometimes hard to understand? […]
Azure Co-Sell and IP Co-Sell: What’s The Difference?
Decoding the complexities of Azure Co-Sell and IP Co-Sell can be a game changer for businesses and ISVs seeking to expand their reach. With insights from industry expert Juhi Saha, we’ll explore the critical aspects of these programs, helping ISVs understand and excel in these collaborative opportunities. This guide aims to demystify the terms and […]
6 Key Strategies to Forge a Winning B2B Partner Program
Starting a B2B partner program can feel like a maze with no clear exit – especially when the pressure is on to launch a program that performs and thrives. Partnership professionals often grapple with the challenge of sculpting a program that resonates with potential partners and aligns with core business objectives. The solution lies in […]
How to Track Data in Partnership Ecosystems
The success of a business often hinges on the strength and clarity of its partnership ecosystem. For SaaS companies, the ability to monitor implementation progress, milestone achievements, and service usage translates into a robust understanding of customer satisfaction and service health. This is particularly vital as companies approach renewal periods, where the accumulated data provides […]
Four Effective Partnership Relationship Management Tips to Succeed in 2024
With partner ecosystems becoming increasingly complex, planning ahead is crucial. An effective partnership relationship management strategy can be the difference between thriving and merely surviving in the market. So, what can you do to prepare for next year’s partnerships? We’ll dive into five strategies that can unlock the full potential of your ecosystem. 1. Streamline […]
Five Ways to Harness B2B Partner Programs for Company Growth
Companies are already aware that a B2B partner program is necessary for growth. But once you’ve accepted this necessity, the question becomes: what type of partner program should you pursue? It’s not about if you should join forces, but how. With an array of partnership models, selecting the right kind can feel like navigating a […]
Crafting a Robust Channel Marketing Strategy: Balancing Risks, Relationships, and Rewards With VARs and Resellers
The decision to engage with resellers and value-added resellers (VARs) can pivot a company’s trajectory toward success or setbacks. However, crafting a robust channel marketing strategy necessitates a deep dive into the multifaceted roles of VARs and the strategic fit they present. The key lies in balancing risks with relationships while eyeing the rewards – […]
