Optimizing and Prioritizing for Early-stage Focus
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Read more about this series in this introduction article. I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving […]
Truly Giving Before You Get Within Partnerships
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Read more about this series in this introduction article. I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving […]
How Metrics Evolve as Startups Grow
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Read more about this series in this introduction article. I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving […]
Why You Shouldn’t Skim Over Internal Education Amongst Your Team
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Read more about this series in this introduction article. I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving […]
Techniques to Develop a Clear Process to Track Engagement
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Read more about this series in this introduction article. I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving […]
How to Measure Outcomes with ISV Partners
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Read more about this series in this introduction article. I’ve had the pleasure of sitting down and discussing how six alliances professionals responsible for various types of partnerships on how they measure success, and the road to to achieving […]
Interview Series: How Experts Measure Partnership Success
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Business development reps are measured on qualified leads and meetings they book, and sales people are measured on their ability to close deals. Marketers look for ways to increase the flow of leads, and engineers for better ways to […]
What We Learned About Great Account Mapping From the Best in Partnerships
Updated: Mar 30 This article was written by Tai Rattigan, Co-Founder – Chief Marketing and Strategy Officer at Partnership Leaders Spotlight: Account Mapping is part of our Spotlight: series which seeks to surface the best ways to build partnerships for the highest impact. Great account mapping sets the foundation for an effective co-selling motion with partners. […]
Planting the Seeds for a Successful Partnership
Updated: Mar 30 This article was guest written by Shohei Narron, Technology Partner Manager at Google Cloud Read more about this series in this introduction article. I had the pleasure of interviewing five partnership leaders to understand their approach to account mapping, as well as best practices and pitfalls. I’ll be posting one conversation per week […]
