Decoding the Timeline and Strategies for Optimizing GSI Onboarding in Strategic Partnerships
Understanding the nuances of onboarding, enablement, and acceleration is key to establishing successful strategic partnerships with GSIs. This conversation among industry pros Tessa Jones, Manager for Agency Partnerships at Amazon, Katrina Penny, Partner Operations Manager at Stenn Technology, Anuj Joshi, CEO at Channlworks.com, Heather Roth, Director of Digital Strategy at Slalom, and Chris Samila, Co-founder […]
The CPO Blueprint: Navigating the Path to Chief Partner Officer
In today’s dynamic business landscape, the significance of a Chief Partner Officer (CPO) in the realm of modern business ecosystems cannot be overstated. These ecosystems, comprising a web of partners, collaborators, and stakeholders, are no longer a mere concept but a fundamental aspect of contemporary business strategies. The CPO holds the key to extraordinary achievements […]
The Five Stages of Tech Partnership Programs
Every partnership working towards technological innovation and growth goes through distinct stages. Understanding these phases is crucial for any company aiming to foster successful tech partnerships. Thanks to insights from our friends at Pandium, we can delve into these stages to better grasp how they shape the journey of tech collaboration. These stages, ranging from […]
The Definitive Glossary of Terms for Partnerships
ave you ever been puzzled by a term during a crucial partnership discussion? You’re not alone. The world of partnerships is rich with specific jargon that can sometimes be perplexing.That’s why we’ve made this glossary to bridge this gap. This resource is designed to demystify the buzzwords and acronyms channel partners and partnership professionals use […]
Mastering Referrals in Channel Marketing Strategy
When considering the vast potential of channel marketing, the power of referrals often takes center stage. A well-structured referral system within a channel marketing strategy can transform partnerships from passive connections to active growth engines. This approach, harnessing the strength of referrals, opens up new avenues for business expansion and deeper, more meaningful collaborations. So, […]
Understanding the Role of a Head of Partnerships
The Head of Partnerships is a role that many might not fully understand, yet it’s crucial for companies today. This role isn’t just about forming partnerships and strategically aligning with others to propel partnerships working toward a company’s goals. It’s a blend of negotiation, strategy, and building meaningful relationships. This position is vital for any […]
Partner Value Languages: Are You Speaking the Same Language?
Business partnerships and personal relationships have many parallels. Personal relationships require trust, long-term commitment, and communication. Both require open and honest communication to ensure understanding and alignment of goals. As a partnerships manager, you must ensure your partnerships are strong and resilient. If you have been in a personal relationship sometime in the last 30 […]
How to Master Partnership Marketing in Major Tech Events like re:Invent
When showcasing your brand at large-scale events, your approach in partnership marketing can be the difference between blending in and standing out from the crowd. Events like re:Invent offer unique opportunities and challenges for companies aiming to make the most impact with their presence. Drawing from the experiences of Margot Mazur, Partner Marketing at Miro, […]
How Strategic Partnerships Build Their Partner Enablement and Certification Programs
The complexity of partner diversity, combined with the changing technological landscape, makes partner enablement and certification more crucial than ever. But how do strategic partnerships deal with these challenges to create a robust and effective partner program? Deven Revel, Head of Channel Partnerships at Hightouch, and April Trask, Senior Director for Partner Enablement at Cloudinary, […]
