Partnerships Industry Awards at Catalyst 2023

Catalyst is a place for networking, innovation, learning, and celebrating partnerships. This year we started, what will probably be a long tradition, of honoring our industry’s best and brightest with the Partnerships Industry Awards. We received nominations from partnerships professionals in 4 different categories: Most Inspiring Woman in Partnerships Winner: Allison Munro, Chief Marketing and […]

Running a Partner Program on HubSpot

We bring together the leading HubSpot solution partners SmartBug, RevPartners, and Impulse Creative, and Catie Moynihan from HubSpot to share their best practices on running partnerships when you are using HubSpot as your CRM or marketing automation

5 examples of best-in-class partnership strategies at scale by Tai Rattigan

Building a partner business is one thing, but scaling is completely different. In this article, Tai Rattigan shares valuable insights and highlights examples of companies excelling in various facets of partnership strategy. The Challenge of scaling your Partnership Strategy Scaling a partnership program is no walk in the park. It’s an exciting journey full of […]

Partner Enablement Strategy: What comes before with Bryan Williams

Partner enablement plays a crucial role in maximizing the potential of partnerships. According to Bryan Williams, founder of Hockey Stick Advisory, there are essential steps and considerations to creating a successful Partner Enablement Strategy. In this article, we’ll explore these steps and shed light on the importance of setting a strong foundation for partner enablement. […]

Building a Successful Education Partner Program with Casey Clarke

In this blog post, we’ll delve into Casey’s journey at MobileMind, a leading education solution provider, as they built their partner program from scratch, going from 0 to Full Ecosystem. Discover the challenges he faced, the unique dynamics of the education sector, and the opportunities that emerged along the way. About the author Casey Clarke […]

How to crush your Salesforce Lunch and Learn by Heather Mason

Heather Mason is the Founder of ISV Accelerators, a consulting company that guides high potential Salesforce ISV Partners to quickly maximize their partnership and minimize their ramp time in the ecosystem. She has 10 years of experience in the Salesforce ecosystem, both as an ISV partner and a Salesforce employee, and she has seen her […]

Unlocking the Benefits of Partner Enablement

Partner enablement is a phrase you hear frequently in the business world, but what exactly does it mean? In essence, partner enablement refers to the strategic process of equipping your business partners with the necessary tools, training, and resources to effectively sell your products or services. By empowering your partners to succeed, you create a […]

The AI Series: Part 2 – by Juhi Saha

Juhi Saha, host of our bi-weekly Cloud Partnerships Office Hours and CEO of Partner1.io, talked to Irina Petrakova-Otto, Microsoft Data & AI CTO of Global Partner Solutions. In the second part of the interview series, Irina shares her perspectives on the strategy around Azure OpenAI and other solutions in the AI space that Microsoft offers. […]

The AI Series: Part 1 – by Juhi Saha

Juhi Saha, host of our bi-weekly Cloud Partnerships Office Hours and CEO of Partner1.io, talked to Irina Petrakova-Otto, Microsoft Data & AI CTO of Global Partner Solutions. In this first part of the interview series, Irina shared her perspective on AI, industry trends, use-cases and ways for ISVs to leverage Azure OpenAI. About Irina Petrakova-Otto […]