Apple Provides Tracking Transparency

Apple Provides Tracking Transparency

Advertisers are tracking more consumer data than ever before. Meanwhile, Apple provides tracking transparency.

Advertisers are tracking more consumer data than ever before. From one perspective, this data can be an incredibly effective tool for targeting and sales. On the other hand, it’s pretty creepy to get ads for something you had one conversation about within earshot of your iPhone. Apple has taken the side of the consumer, recently announcing they’ll let users decide which apps can monitor their activity. 
 
Still interested in sharing your personal data? MSCHF is offering up 100 pounds of cookies for whoever can accept the most web cookies by Monday. What’s your personal data worth? If it makes a difference, they’ll be chocolate chip…thankfully not oatmeal raisin. 

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