Intelligence from thousands of
partner organizations

Give your team the data, research, and frameworks needed to deliver a Frontier Partner Experience.

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AWS logoStripe logoMicrosoft logoSAP logoOpenAI logoEY logoSalesforce logoShopify logoHubSpot logoAvalara logoBCG logoSnowflake logoAWS logoStripe logoMicrosoft logoSAP logoOpenAI logoEY logoSalesforce logoShopify logoHubSpot logoAvalara logoBCG logoSnowflake logo

Industry leading intelligence

ATLAS State of Partnership Leaders 2026 report cover

State of Partnership Leaders 2026

Annual benchmarking report for partnership teams

47% of partner-involved deals are larger than direct sales.

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ATLAS Ecosystem Compass Report 2026 cover

Ecosystem Compass

Deep analysis and trends of the world’s top technology ecosystems

48% of technology companies are in a marketplace today.

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InSight, The SI Partnerships Report 2026 cover

InSight

Understand what it takes to accelerate SI and ISV partnerships

79% of SIs want more qualified customer referrals from their tech partners.

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We’ll help you adopt the cutting edge best practices

Effective
Co-Selling

Sell together with partners through the customer life cycle to increase revenue

The Co-Sell Motion: demand, opportunity, activation, expansion and renewal around co-sell enablement

Benchmarking Organizational Maturity

Identify and Map your Partner strategy to the maturity of your c-suite and organization

Partner maturity levels 0 to 3: nascent, transactional, integrated, strategic

The Frontier Partner Experience

Deliver a Partner experience which captures Partner mindshare in this new environment

Frontier Partner Experience framework: discover what partners value, simplify the program, connect the company

Strategic Partnerships

Identify and accelerate strategic partnerships for your organization

Alliance, spoke and hub models behind a build-buy-partner decision

Co-Marketing for Outcomes

Identify priority Partner Marketing outcomes and the activities which drive them

Co-marketing pillars: relevance, relationships, reach, reciprocity, resources

Co-Serving with Partners

Enable customers and their service providers to be successful using your product

Situations that surface a co-serve motion and what goes wrong when it is undefined

Get every report the moment it drops

Partnership Leaders subscribers get access to full reports, data, and the team who produces them.

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“Partner recognition should strengthen an ecosystem, not just celebrate it. Partnership Leaders helped us turn our awards program into a strategic tool for engaging and recognizing the partners driving our business forward.”

Amy Kodl

Amy Kodl

Senior Vice President, Worldwide Partners and Alliances

“The best partner programs are built around what partners actually value. Partnership Leaders brought the expertise and execution needed to turn our Partner Growth Accelerator program into a stronger experience for our ecosystem.”

Angie O’Dowd

Angie O’Dowd

Global VP, Partner Ecosystem

“Partnership Leaders brings a perspective on partnerships that is difficult to get from inside one organization. Their insight into what partnership leaders are thinking and prioritizing helps us shape more relevant conversations across the industry. If you want to know what a partner leader thinks, ask one. If you want to know what a hundred partner leaders think, ask Partnership Leaders.”

Andrew Kisslo

Andrew Kisslo

Sr. Vice President, Global Partner Strategy and Programs

“Traditional research tells us what happened. Partnership Leaders gives us perspective on what partnership leaders are doing next. That intelligence is critical in a market moving this quickly.”

Frank Hanzlik

Frank Hanzlik

Vice President and General Manager, Partner Development

“In an era of relentless ecosystem shift, agility is our greatest currency. Partnership Leaders has provided the strategic foresight and speed we need to make smarter choices and drive continuous momentum.”

Maisa Fernandez

Maisa Fernandez

Sr. Director, Global Partner Marketing

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