Choosing the Right Attribution Model Based on Organizational Maturity
Discover how to select an attribution model that aligns with your organization’s maturity, driving accurate tracking and measurable partnership impact.
What is Partner Relationship Management? It’s More Than Just Tools
When most people think of Partner Relationship Management (PRM), they picture a software platform – tools that track, manage, and optimize their partner relationships. But effective PRM goes far beyond just using the right technology. Sure, software can streamline and automate certain processes, but building strong, productive partnerships takes more than tools alone. At its […]
Deep Dive: Insider AWS Partnership Tips
Elevating your AWS partnership requires a solid grasp of their core partnership pillars and a customer-first approach to marketing. In this blog, we’re unpacking insights from our exclusive AWS webinar with Maryam Lahiji. From integrating seamlessly with AWS services to co-selling through the ACE program, these tips are designed to help you drive impactful results […]
Deep Dive: Great QBR Strategies
Discover strategic insights on key QBR stakeholders and metrics to enhance your quarterly reviews and maximize partnership success in 2025.
Building a High-Impact Reseller Program Through Strategic Alliances
This guide breaks down actionable steps to build a reseller program through strategic alliances, covering partner selection, co-selling, and scaling for growth.
What Every Partnership Manager Should Do When a New Boss Joins
This blog offers tips for partnership managers on how to effectively work with a new boss by preparing, presenting key insights, and fostering strong relationships.
Essential Tips for Planning Your Annual Partnership Budget
Unlock actionable steps on strategic partnership planning, covering budget cycles, KPI alignment, and cross-functional collaboration.
Four Steps to Prioritizing High-Value Partnerships
A guide on how to prioritize high-value partnerships within your partner ecosystem using data-driven frameworks, scoring systems, and strategic alignment.
How to Identify and Disqualify a Bad Fit Partner
An 8-step guide on how to identify and disqualify bad-fit partners in your strategic alliances, featuring expert insights and real-world examples.
